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In this episode of the Wealthy Woman Lawyer podcast, we welcome Attorney Wayne Pollock to the show. Wayne is the founder and CEO of Copo Strategies, a legal services and communications firm that helps attorneys and law firms resolve their clients’ legal disputes favorably in the court of public opinion. The firm also helps attorneys bring new client matters in the door by controlling the narrative of their clients’ stories and sharing their own stories to key audiences.

We chat with Wayne about balancing the goal of public relations with the directives of the legal department, as well as… 

  • Taking advantage of current events to ignite your marketing 

  • The power of planning your content with your audience in mind

  • Bringing value to your clients and your business by positioning yourself as a credible authority

  • The value of attorney-written content vs. non-attorney content writers

  • And more