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Criminal defense attorney Justie Nicol rejects the buttoned-down, gray-suit approach. She talks about Taylor Swift on social media, and her pets are part of her marketing. She co-founded an almost entirely virtual firm, serving clients in multiple counties throughout Colorado.

 

By being herself, Justie says not only is she certain to attract her ideal clients, but she and her partner also are able to connect with them on a deeper level, thus better serving their needs.

 

On this podcast episode, we discuss the journey that got her to where she is today, as well as…

  • The biggest pluses of running your own firm

  • The key technology you need to run a virtual office

  • How she make it easy for clients to hire her firm

  • Her professional yet casual marketing strategy

  • And more