In today’s episode of the Wealthy Woman Lawyer® podcast, I had the pleasure of interviewing Doug Bradley, President and Founder of Everest Legal Marketing.

Doug’s journey to success is a testament to his resilience and hard work. Despite juggling two jobs, marriage, and homeownership, he managed to achieve a double major in Business Administration and Broadcasting at the University of La Verne. This dedication and perseverance inspire confidence in his abilities and his commitment to his work.

Afterward, he entered the advertising world, working at Dex Media and witnessing firsthand the decline of yellow page advertising during the Great Recession. He then transitioned to, where he excelled in a new industry, mastering all things SEO.

When Martindale-Hubbell sold, Doug decided to secure his financial independence, founding Everest Legal Marketing, LLC, a company that provides SEO, website design, and content marketing services to attorneys and law firms across the U.S.

Listen in as Doug and I discuss:

  • Doug’s journey into the online advertising space and, ultimately, online advertising for law firms.
  • Three basic elements of search engine optimization (What it is and what it takes for it to work for your law firm).
  • What many law firms get wrong about website marketing.
  • What you need to create good legal content.
  • The real goal of your marketing content (Hint: it’s not providing prospects with a legal education).
  • Five of the biggest mistakes law firms make in law firm marketing.
  • Ways to move away from the “scale of justice” or “courthouse steps” in your website design and differentiate your law firm from others.
  • How long it takes to see results from good SEO.
  • The cost of good SEO (it depends!) and what should be included in your strategy.
  • Questions you should ask before you hire an “SEO” company to help you improve your SEO.
  • And much more!

Links to Love:

***Want to connect with Doug and Everest Legal Marketing? Visit their website:
Everest Legal Marketing | Attorney Digital Marketing Services

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***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue but haven’t yet hit that $1M mark, to apply for private coaching with me.