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On this week’s episode of the Wealthy Woman Lawyer Podcast, we speak With Annie Scranton, the President and Founder of Pace Public Relations, an all-female, full-service media relations and communications agency specializing in TV, radio, print, and web placement. Prior to founding Pace, Annie worked as a guest booker for major networks including CNN, CNBC, MSNBC, Fox News, and ABC, which affords her a unique understanding of behind the scenes television, as well as a very large network of contacts.

Annie says, “One of the most critical steps that people really miss when they’re trying to promote and pitch themselves to the media is that you have to actually watch the show that you’re pitching yourself to. You have to actually read the newspaper, or the trade publication, or the magazine because you need to craft a pitch in a way to present yourself that is in line with the type of reporting that is being done by that outlet.” 

We chat about Annie’s journey to founding PPR, as well as:

  • Creating opportunities for self-promotion by speaking to greater issues

  • Strategies for making connections and getting press

  • Why having a media presence could help with your business’ growth

  • The literary division of her agency and the power of a book in promoting your business

  • And more