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On this week’s Wealthy Woman Lawyer® Podcast, we speak with Alexandra Davis. Alexandra is a litigation attorney based in North Carolina and the founder of Davis Legal Media. Davis Legal Media provides attorney-written content for lawyers and law firms in need of high-quality, ghostwritten thought leadership pieces. Alexandra is a graduate of Campbell Law School where she served on the Board of Editors of Campbell’s Law Review, and has written for the ABA Journal, Legal Tech News, Above the Law, Legal Business World and many more. 

“Everything you do as a professional, whether you do a lot of speaking engagements or you attend a lot of conferences, is making yourself known, making yourself searchable, and showing up where people are looking for you. And, that all contributes to building that sort of social trust that’s necessary for someone to make a hire,” says Alexandra.

We chat about the current demand for content writing and copywriting for attorneys, as well as:

  • How to successfully work with a ghostwriter and why attorneys benefit from their service
  • Delivering an authentic voice with website copy
  • The differences to consider when developing content for different platforms
  • The importance of being visible on multiple social media locations
  • Inbound vs. outbound marketing and where you should devote your attention for maximum ROI
  • And more